The contents page uses a large amount of images arranges in a montage style, with each image related to one of the articles. This lets you know a bit more about some of the articles and makes them look more interesting to entice the audience. The main body of articles are arranged in columns making them look professional and clearly their white background clearly distinguishes them from the images. The colours of red and black are dominant on the page and reflect the rebellious nature of rock guitarist which is the niche market that the magazine aims at. Some of the articles are written in a handwriting style font, making them stand out from the others and appear to be linked. The mode of address is fairly informal using lots of elision and there is also a lot of technical terms related to guitars. This shows the target audience that effort has been made to make the magazine accessible for them and to tailor it to their needs. Overall the page is laid out fairly formally but also uses less formality in the language used.
Mixmag Magazine
The contents pages are white text on black background creating a strong contrast so that the text stands out. The images are both of relatively young people to relate to a teenage audience. They are wearing stylish clothes to show that the magazine is for modern teens who like to be part of the latest fashion trends. The simplistic layout makes the magazine look sophisticated and professional to let the audience feel grown up. The look of the pages gives you the feel of being in a night club, the dark backgrounds with the bright lights, telling the reader exactly what kind of magazine they are looking at. All the features are relate to dance music for a youth audience, letting the reader know exactly what they are buying.
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